GREENLIGHT NEXT

EdVenture Partners is an organization that partners clients with academic institutions worldwide to address marketing, communications, social causes, sales and other business-related challenges in reaching the youth market. Through this program the University of Colorado Boulder was assigned to create an advertising campaign based on market research to target Greenlight's product to Americans ages 18-25. Currently their product targets a younger audience who need parental permission to access their money. A s a team, we created a campaign to promote Greenlight's product to a more mature audience.